In Partnership with: Warner Music Canada & SpinVR

Brand new AR content on social media created for the #PrincessDanceChallenge, based on the viral TikTok hit song “Princesses Don’t Cry” by CARYS.
The photoreal CARYS AR avatar is accessible with a standard, shareable web link.

CARYS’ life-like avatar was achieved with a scan of the artist using a DSLR-camera scanning rig. The scan captured down-to-the-eyelash details to produce a detailed 3D model.

Motion capture technology and animation was used to create CARYS’ signature dance and the model was imported into the AR platform with materials and textures added to simulate true-to-life reflective properties.