Texas Metal's Loud and Lifted

Lifestyle Series

Client | Be Collective Media
Service | Logo Design, 3D Animation

Bill Carlton remains the undisputed king of Texas’ custom truck scene, but new challengers are emerging from Houston’s Northside, crafting a new wave of awe-inspiring monster trucks. These burgeoning shops are blending style and performance, creating machines that not only stand out at car shows but also dominate in various terrains. Their focus extends beyond just aesthetics; it’s about proving their prowess on race tracks, tackling the challenging mud, and conquering mountainous landscapes. This shift represents a dynamic evolution in the custom truck world, where performance and innovation are just as important as visual impact, signaling a new era of competition and creativity in truck customization.

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V002_still_a_011323

Texas Metal's
Loud and Lifted

Lifestyle Series

Client | Be Collective Media
Service | Logo Design, 3D Animation

Bill Carlton remains the undisputed king of Texas’ custom truck scene, but new challengers are emerging from Houston’s Northside, crafting a new wave of awe-inspiring monster trucks. These burgeoning shops are blending style and performance, creating machines that not only stand out at car shows but also dominate in various terrains. Their focus extends beyond just aesthetics; it’s about proving their prowess on race tracks, tackling the challenging mud, and conquering mountainous landscapes. This shift represents a dynamic evolution in the custom truck world, where performance and innovation are just as important as visual impact, signaling a new era of competition and creativity in truck customization.

Play Video
V003_still_b_011323
V002_still_a_011323